Why Do You Need an Influencer Marketing Platform?
See how a crisis is unfolding on a global scale in real-time. Media monitoring gives you the ability to understand the reach, narrative, and sentiment of the conversation to determine how a crisis is impacting your brand.
Influencer marketing is a highly effective channel for brand awareness,
but it can quickly get unwieldy. An influencer marketing platform enables
you to stay organized across all steps of your
campaign, from finding influencers to partnering
with them, to pulling valuable insights and metrics.
The Meltwater Suite helps make sense of your
campaign results and provides easy ways
to share insights with key stakeholders.
What Makes Our Influencer Marketing Platform Stand Out?
Grid Report for Influencer Marketing Platforms
Influencer Marketing customers rank Meltwater #1 out of all competitive options on the market
Testimonials
Reviews for Meltwater Influencer Marketing Solutions
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To qualify for inclusion in the Influencer Marketing Platforms category, a product must:
• Provide tools that enable users to search for social influencers within an influencer network or across social networks
• Allow users to filter through and segment
influencers according to a series of factors
• Offer campaign management and
communication tools with which users
can communicate and manage influencers
• Provide a dashboard through which users
can visualize and evaluate influencer campaign
performance
• Facilitate importing and exporting of influencer
data, including contact information
Meltwater is an all-in-one tool that has drastically improved our research of influencers, communications with them and our metrics back to clients to inform them of how our campaigns are performing. The performance component has helped us to secure additional business with clients.
Ready to explore our influencer marketing platform? Convert top creators into long-term partners for impactful results that amplify your brand. Save time with end-to-end campaign management including gifting, payment, deliverables, and analytics all in one place.
Contact us to request a demo from one
of our dedicated product specialists.
The Top Influencer Marketing Platforms
G2 Report | SPRING 2025
Definition of Influencer Marketing Platforms
Danielle B. | Mid-Market
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G2 users ranked Meltwater the
#1 Influencer Marketing Solution!
Track Crises & Brand Reputation
Stay ahead of the competition by staying informed about your
competitors' strategies, customer perceptions, and rising trends
in the industry to enable better decision making.
Competitive Intelligence
Monitoring social conversations to gain insights related
to consumer sentiment, brand health, and your competition can inform your campaign themes, provide input into product development.
Understand Your Audience
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Grid Scoring Definition
Influencer Marketing Platforms Grid Scoring Description
Products shown on the Grid® for
Influencer Marketing Platforms have
received a minimum of 10 reviews/ratings
in data gathered by February 25, 2025. Products are ranked by customer
satisfaction (based on user reviews)
and market presence (based on market
share, seller size, and social impact)
and placed into four categories on
the Grid®: Leader, High Performer,
Contender, Niche.
Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.
There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.
Influencer marketing platforms are often implemented to support other social media marketing software. Some influencer marketing solutions may offer features of user-generated content software or customer advocacy software to help brands leverage social proof and convert existing advocates into social influencers.
Influencer Marketing Platforms Definition
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Meltwater has made the whole process
of influencer marketing not only quicker
but also much more efficient. I can source
and vet all my influencers in one place and then easily communicate and pay them all
in one platform.
Michael D. | Mid-Market
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What I like best about Meltwater is its ability to filter influencers based on location, style, and the fact that you get insight on their demographics and information on their actual number of followers because it is incredible how many apps exist now where you can buy followers. Love the access and how professionally the profile is analyzed!
Hospitality | Enterprise
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Meltwater is helping us to expand our influencer network, which in turn, enables
us to garner more programs from brands
that continue to sponsor our business.
It's truly a win-win!
Melissa L. | Small-Business
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Meltwater makes it simple for me to search
for influencers within specific niches. I can categorize, create lists, and store influencers for campaigns. This is a way better tool than the others I have used.
Corrie H. | Small Business
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Stay on top of current trends and conversations to maintain
your standing as a forward-thinking, relevant company to your
consumers. This also helps identify relevant content to re-share.
Monitor for Trends
Pull relevant reports for your C-suite, investors, and other stakeholders
and share daily, weekly, or monthly digests of coverage, mentions,
and your performance against top competitors.
Share Key Insights
Meltwater has been named the #1 Influencer Marketing solution, as voted on by customers!
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Increase Brand Recognition
Streamline Processes
& Boost Productivity
Discover and connect with creators who reflect your brand values, have high engagement, and can reach your target audience.
Save hours creating campaign briefs, executing contracts, collaborating on content, and sending timely payments.
Drive
Revenue
Make data-driven decisions with real-time campaign and creator insights
to reach wider audiences and generate sales.
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