Why Do You Need Media Monitoring?
See how a crisis is unfolding on a global scale in
real-time. Media monitoring gives you the ability to
understand the reach, narrative, and sentiment of the
conversation to determine how a crisis is impacting your
brand.
Media monitoring can have one or multiple objectives, and is
incredibly useful for informing your PR and marketing
strategy. Here are some common needs that media monitoring
can help solve for your team: Click on each category below
to learn more
Gone are the days when you could predict what news sources
would cover your company. Media monitoring and analysis
allows you to scan online news, social media, print,
broadcast, and podcasts for mentions of your brand,
products, executives, or even competitors. If you want to
truly understand the effectiveness of all your marketing, PR
and comms strategies, uncover new opportunities for media
coverage from all angles, and share your success through
meaningful data points and reporting, you need media
monitoring.
What Do You Want to Monitor?
Grid Report for Media Monitoring
Meltwater offers the #1 media monitoring software according
to G2
Testimonials
Reviews for Meltwater Media Monitoring
Give it a Try
Competitors
Industry buzzwords
How a product qualifies for inclusion in the G2 Media
Monitoring category: • Track various online media channels •
Allow users to target specific keywords, mentions, or topics
and customize feeds to their liking • Provide users with
relevant updates and alerts based on selected feeds •
Collect and store links to relevant mentions and/ or posts
for future reference • Analyze findings with reporting
features such as number and frequency of specific posts,
impact on company, etc.
Meltwater is a tremendous tool that assists with your
overall PR & communications and social media strategy. The
platform provides the right tools for understanding
competitor insight and media intelligence. Through extensive
media monitoring and social media listening, a brand or
company can understand industry trends and increase the
share of voice.
Feeling ready to see how media monitoring can help your
business uncover new opportunities to grow your audience and
improve conversion rates on your PR, sales, and marketing
efforts? Contact a Meltwater representative today to request
a demo from one of our dedicated product specialists.
Top Media Monitoring Software
G2 Report | FALL 2026
Definition of Media Monitoring Software
Alliance Environmental
The term “media monitoring” covers a wide range of important
needs for businesses, brands, and agencies in the PR,
marketing, comms, and social media space. You’re probably
thinking it involves gathering intel about brand mentions in
the news, which is absolutely correct, but there’s so much
more to it. Media monitoring software provides users with
up-to-date feeds of content and activity notifications from
a selection of media channels.
Keep up with industry trends
Mentions of your CEO
Competitor mentions
Names of your brands or products
Mentions of investors
Mentions by key journalists, influencers, and bloggers
Mentions in print media and broadcast news
Brand Sentiment
Read Full Review
Keep stakeholders informed
Track media coverage
Improve customer relations
DOWNLOAD PDF
G2 users ranked Meltwater the #1 media monitoring software!
Track Crises & Brand Reputation
Stay ahead of the competition by staying informed about your
competitors' strategies, customer perceptions, and rising
trends in the industry to enable better decision making.
Competitive Intelligence
Monitoring social conversations to gain insights related to
consumer sentiment, brand health, and your competition can
inform your campaign themes, provide input into product
development.
Understand Your Audience
General sentiment
Product mentions
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Grid Scoring Definition
Grid Scoring Definition
Products shown on the Grid® for Media Monitoring have
received a minimum of 10 reviews/ratings in data gathered by
April 28, 2026. Products are ranked by customer satisfaction
(based on user reviews) and market presence (based on market
share, seller size, and social impact) and placed into four
categories on the Grid®: Leader, High Performer, Contender,
Niche. To view the Media Monitoring Grid® with the most
recent data, please visit the Media Monitoring page.
Media monitoring software provides users with up to date
news feeds and alerts from a selection of media channels.
Public relations (PR) departments use these tools to follow
media channels relevant to their industry, and those of
clients and business partners. Media monitoring solutions
help companies track mentions of their brand or executives
in the news and online, analyze trends in media coverage,
measure the success of PR campaigns, and protect brand
reputation by responding quickly to crises or negative
publicity. Media monitoring software can offer access to
different types of media channels. Print media coverage may
include newspapers, magazines, and trade journals, while
broadcast channels cover television and radio. Many media
monitoring tools provide access to online sources such as
websites, news sites, blogs, and social media. A few media
monitoring providers also track podcast mentions. PR firms
and businesses with in-house PR teams often use media
monitoring tools alongside other public relations software,
such as press release distribution software, PR analytics
software, and media and influencer targeting software.
Definition of Media Monitoring Software
Read Full Review
Meltwater offers a very comprehensive tool that allows our
team to identify up-to-the-minute media and social media
traction and the ability to understand its impact. The tool
has been easy to navigate and best of all we have customized
it to fit our needs. Also, anytime we have needed help,
Meltwater's support team has quickly responded to assist us
with our needs.
Marketing and Advertising
Read Full Review
I am a current user of Meltwater, and I like that it tracks
both web hits as well as broadcast hits. I also like that it
has a scoring factor for publications, so that you can track
the truest impact of each placement, rather than just raw
totals. The customer service is also superb. Any question
that I have, my account manager is always willing to
brainstorm with me either over Zoom or through email, and
the chat function is also incredibly supportive. It is a
fantastic monitoring tool, and if you work with your account
manager, can be a very great data collection tool as well.
Higher Education
Read Full Review
Meltwater's dashboard is great! It's understandable, easy to
navigate and provides all the information we're tracking,
all at a glance. You can then dive deeper into a specific
area for more details and analysis. From media monitoring to
managing our online brand presence, we get the insights we
need, real-time, easily and quickly, allowing us to in turn
complete our reports and analysis accurately and
efficiently.
Alyssa C, Communications Director
Consider these other useful products to elevate your media
monitoring process. When used in tandem with social
listening and engagement, real-time alerts, and custom
reporting, you can strengthen your marketing and PR efforts
and soar ahead of the competition. Click on each category
below to learn more
Related Products
Read Full Review
I think their social listening software is some of the best
out there. Their reporting and widgets are great and pretty
easy to set up. Their support is quick and responsive. I
have also used Cision, and I felt Meltwater's online clips
come in much faster and cover more outlets.
Public Relations/Comms. Admin.
Social Listening
Social Engagement
Real-Time Alerts
Custom Reporting
Billions of conversations take place in social media every
day. Those discussions influence public perceptions of
businesses and brands. Whenever somebody mentions your brand
on social media, or talks about a topic that’s important to
your industry, you should know about it. Meltwater offers
the industry’s most comprehensive social listening platform,
so you can be sure you never miss an opportunity. With
Meltwater, you can monitor:
Social Listening
• Twitter • Facebook • Instagram • YouTube • Reddit • Twitch
• Pinterest • Sina Weibo • WeChat • Douyin • Blogs •
Discussion Forums • Podcasts • Online News • Consumer
Reviews Sites
• Instagram carousels • Instagram link-in-bio updates •
YouTube videos • 400 days retrospective data
Follow the conversation, schedule content, and interact with
your community using Engage. You’ll never miss a comment or
query, so nothing slips through the net. Every opportunity
to create a positive interaction is maximized, and catch
potential crises before they get out of hand. Unique social
scheduling features within Meltwater:
Social Engagement
• Visualize the impact of PR and marketing campaigns •
Distribute insights to key stakeholders • Guide strategic
planning and implementation
Meltwater's bespoke reporting services allow you to pick and
choose which metrics and KPIs are analyzed, rather than
using templatized report options. Our analyst-created
reports help executives understand key business drivers
better, uncover industry trends or benchmark against
competitors. Meltwater customers use our reporting solutions
to:
Custom Reporting
• Every mention • Top reach • Spike detection • Twitter
influencer • Events
Automatically send key real-time insights about your brand,
competitors, or industry trends, straight to your inbox or
to the Meltwater App. These notifications allow executives
to always be informed about important developments and stay
one step ahead of critical events. Types of Smart Alerts
available through Meltwater:
Real-Time Alerts
Click on each category below to learn more
Stay on top of current trends and conversations to maintain
your standing as a forward-thinking, relevant company to
your consumers. This also helps identify relevant content to
re-share.
Monitor for Trends
Pull relevant reports for your C-suite, investors, and other
stakeholders and share daily, weekly, or monthly digests of
coverage, mentions, and your performance against top
competitors.
Share Key Insights
What Is Media Monitoring?
Request a demo
Get started
Stay in the know
Request a demo
https://www.meltwater.com/en/suite/social-listening-analytics?utm_source=direct&utm_medium=content&utm_campaign=direct-content&utm_content=suite-page-demo-request&term=g2_media_monitoring_report_winter_2024
