Why Do You Need a PR Analytics Solution?
See how a crisis is unfolding on a global scale in real-time. Media monitoring gives you the ability to understand the reach, narrative, and sentiment of the conversation to determine how a crisis is impacting your brand.
Using data and analytics designed with PR in mind takes
the guesswork across the entire campaign lifecycle.
You can target outreach more effectively, track reception
to optimize messaging on-the-go, and get granular when reporting on KPIs to key stakeholders.
Proving PR ROI is more difficult than ever before.
The Meltwater Suite helps make sense of the data
with custom scoring and bespoke reporting options.
Learn more in the Ultimate Guide to Modern PR.
What Makes Meltwater PR Solutions Stand Out?
Grid Report for PR and Analytics Software
PR Analytics customers rank Meltwater #1 out of all competitive options on the market
Testimonials
Reviews for Meltwater PR & Analytics solutions
Give it a Try
To qualify for inclusion in the PR
Analytics category, a product must:
• Track PR campaigns related to the
user and their company
• Analyze success rates and other
metrics based on reader engagement
• Provide detailed reports and analytics
of PR-related metrics, along with trends
and historical comparisons
In our work, we use Meltwater primarily for media monitoring and analytics associated with that data.
I have found that Meltwater has a broad swath of outlets and sources in their data repository, including foreign media, social media, among other areas.
Ready to add Meltwater PR Analytics to your tech stack? Confidently capture the mentions that matter, uncover the insights you've been missing, and report on it all with Meltwater.
Contact a Meltwater representative today
to request a demo from one of our dedicated product specialists.
Leader in
PR Analytics
G2 Report | SUMMER 2024
Definition of Media Monitoring Software
Mid-Market
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G2 users ranked Meltwater the #1 PR Analytics solution!
Track Crises & Brand Reputation
Stay ahead of the competition by staying informed about your
competitors' strategies, customer perceptions, and rising trends
in the industry to enable better decision making.
Competitive Intelligence
Monitoring social conversations to gain insights related
to consumer sentiment, brand health, and your competition can inform your campaign themes, provide input into product development.
Understand Your Audience
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Grid Scoring Definition
PR Analytics Grid® Scoring Description
Products shown on the Grid® for PR Analytics have received a minimum
of 10 reviews/ratings in data gathered by June 04, 2024. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share,
seller size, and social impact)
and placed into four categories
on the Grid®: Leader, Higher
Performer, Contender, and Niche.
Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting software, and media monitoring software products.
Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
PR Analytics Software Definition
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Meltwater truly is the be all end all tool when it comes
to media listening, press research and consumer sentiment. Essentially your choices are to build your
tech stack using a few different software choices or just use Meltwater as your all-in-one solution. The account managers and support throughout your subscription
to the service is top notch as well so you will never feel abandoned after signing on to use the software.
Vanessa T., Mid-Market
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The data we can collect and process for our clients
is amazing and often a major selling point for us in landing and maintaining clients. It provides us with incredibly detailed data on markets, competitors,
and consumers that we can translate into actionable insights. Review collected by and hosted on G2.com
Michael O., Small business
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My favorite tool on Meltwater is the dashboard that
ets me see where my company is being mentioned
at a glance. This tool can be a useful one-stop shop
for monitoring multiple social media accounts and
news mentions. The Meltwater staff with whom I've interacted are always helpful.
Zachary T., Mid-Market
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Meltwater has aided my non-profit communications team in monitoring media mentions of our research, tracking the keywords that relevant news outlets are mentioning the most at any given time, and reaching out to reporters that cover particular beats that are relevant to our foundation. Overall, this service is great for streamlining all of our PR needs into one place.
Bella W.. Small Business
Click on each category below to learn more
Stay on top of current trends and conversations to maintain
your standing as a forward-thinking, relevant company to your
consumers. This also helps identify relevant content to re-share.
Monitor for Trends
Pull relevant reports for your C-suite, investors, and other stakeholders
and share daily, weekly, or monthly digests of coverage, mentions,
and your performance against top competitors.
Share Key Insights
Meltwater has been named the #1 PR Analytics solution, as voted on by customers!
Learn more
Build Journalist Relationships
Manage Brand Reputation
Scale your outreach
and build stronger relationships with media outlets, influencers, journalists and editors
with a GDPR-friendly global database.
Don't let negative sentiment have a negative impact on you. Monitor mentions of your brand, executive team, campaigns and
hashtags in real-time.
Create Custom Reporting
Discover insight into the media efforts that make an impact, while tapping into our analyst team
to share results via
intuitive dashboards.
