State of Social Media Report
2025
Global trends in social media
Social Media Business Trends for 2025
The annual State of Social Media report explores the prevailing trends and
challenges shaping the current state of social media, with insights to help social media managers and
marketing directors make informed and strategic decisions for 2024 and beyond.
Thousands of social media practitioners, directors, and managers from around the world participated in a
global survey, providing insight into how they view the contemporary social media landscape.
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of companies see social media playing a more important role in 2025
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Video content is the top priority for of social media and marketing teams
Monitoring is the top reason companies use social listening
of companies use Instagram ahead of LinkedIn and Facebook
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last year’s global, regional, and country reports.
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State of Social Media Report
Americas
State of Social Media Report
Europe, Middle East, Africa
76%
80%
84%
brand reputation
